Smoke Jazz Club sought to enhance its visibility by leveraging Metaguest’s digital concierge platform. Renowned for its intimate atmosphere and stellar lineup of jazz talent, the club aimed to connect with those seeking a unique nightlife experience. By promoting its candlelit dining, plush decor, and exceptional acoustics, Smoke Jazz Club invited visitors to immerse themselves in unforgettable performances from both legendary artists and emerging local musicians. This collaboration focused on increasing awareness and driving attendance, ensuring audiences have the opportunity to not only enjoy remarkable live music but also engage with the vibrant local jazz community, creating lasting memories in the heart of New York City.
Smoke Jazz Club, located on Manhattan's Upper West Side, is a celebrated jazz venue that has been a cornerstone of New York City's music scene since its founding in 1999 by Paul Stache and Frank Christopher. Smoke is renowned for its intimate atmosphere, featuring a candlelit dining room, plush red velvet decor, and excellent acoustics. The club showcases a stellar lineup of legendary performers, modern masters, and emerging talents, while also hosting tribute concerts. With cuisine crafted by executive chef Molly Sparrow Johnson, Smoke Jazz Club remains a vital hub for jazz lovers, celebrating the genre's rich legacy and nurturing new talent.
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Hotel Listings
The Objective
Harmonizing Local Talent with Jazz Enthusiasts
The Solution
Experience Unforgettable Jazz at Smoke Jazz Club
Metaguest partnered with Smoke Jazz Club to bring the vibrant energy of Manhattan’s Upper West Side to hotel guests seeking an authentic New York City nightlife experience. Through the platform, guests can easily access Smoke’s weekly performer lineup, as the club updates its description to highlight featured artists and upcoming tribute concerts. This collaboration drives awareness and encourages hotel guests to experience the rich legacy of jazz in a unique and unforgettable setting.
The Results
Immerse in Manhattan's Jazz Scene at Smoke Jazz Club
- Smoke Jazz Club teamed up with Metaguest to connect hotel guests with an unforgettable jazz experience in the heart of Manhattan’s Upper West Side.
- Engaged Guests with a Unique Atmosphere: The digital concierge showcased Smoke’s elegant ambiance, including its candlelit dining, velvet decor, and top-tier acoustics, enticing guests to experience live jazz in a one-of-a-kind setting.
- Streamlined Access to Performances: Guests could easily explore Smoke’s weekly lineup and artist features, ensuring a smooth, hassle-free way to plan their night of live music.
- Increased Foot Traffic and Recognition: The collaboration enhanced visibility, driving more guests to Smoke Jazz Club for a memorable, intimate jazz experience while raising awareness of the venue’s musical legacy.
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