The Theater Center aimed to enhance its visibility and audience engagement by leveraging the Metaguest platform. With a focus on promoting its unique Off-Broadway productions, the center sought to attract theater enthusiasts looking for memorable experiences in New York City. By utilizing Metaguest’s digital concierge services, The Theater Center aimed to drive ticket sales and increase foot traffic, ultimately inviting more visitors to discover the diverse performances available and immerse themselves in the vibrant world of live theater.
The Theater Center, located in the heart of New York's Theater District, has been a vibrant spot for Off-Broadway entertainment since its opening in April 2005. This 20,000-square-foot complex features two theaters, rehearsal spaces, and bars. The Anne L. Bernstein Theater hosts "Perfect Crime," while the Jerry Orbach Theater showcases productions like "The Office! A Musical Parody" and "Friends! A Musical Parody." The Theater Center offers a diverse range of performances and events for audiences to enjoy.
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Click Through Rate
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Hotel Listings
The Objective
Amplifying Off-Broadway Exposure
The Solution
Discover Off-Broadway Magic at The Theater Center
Metaguest partnered with The Theater Center to help hotel guests experience the best of Off-Broadway entertainment in New York’s iconic Theater District. Through the platform, guests can easily browse the center’s diverse show lineups featured in the listing’s photo, allowing them to preview current productions like Perfect Crime, The Office! A Musical Parody, and Friends! A Musical Parody. This collaboration amplifies the center’s visibility and makes it easier for hotel guests to plan their next unforgettable night out in NYC.
The Results
Experience Off-Broadway Magic at The Theater Center
- The Theater Center partnered with Metaguest to connect New York hotel guests with unique Off-Broadway entertainment in the heart of the Theater District.
- Showcasing Iconic Productions: Through Metaguest, visitors could easily browse showtimes and preview popular productions like Perfect Crime, The Office! A Musical Parody, and Friends! A Musical Parody.
- Driving Ticket Sales and Foot Traffic: This collaboration boosted visibility, encouraging theater lovers to explore the center’s vibrant offerings and discover memorable performances.
- Elevating NYC Theater Experiences: The platform enhanced engagement, helping guests plan unforgettable evenings immersed in the lively world of Off-Broadway shows.
115
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0.01
Cost Per Impression
.89
Click Through Rate