Minibar Delivery aimed to increase usage and customer engagement among hotel guests in cities where their service is available. By offering a convenient and rapid delivery solution, Minibar Delivery sought to become the go-to option for guests looking to enjoy their favorite drinks without leaving their hotel rooms. The goal was to leverage Metaguest’s digital concierge service to enhance visibility, drive more orders, and highlight the convenience of their on-demand delivery service.
Minibar Delivery, founded in 2014 by Lara Crystal and Lindsey Andrews, is an on-demand alcohol delivery service based in New York City. Operating in over 50 U.S. cities, Minibar partners with local liquor stores and vineyards to deliver wine, beer, spirits, and mixers within 30 to 60 minutes. The service also offers store pickup, nationwide shipping, event planning tools, and concierge services. With a user-friendly app and website, Minibar is revolutionizing alcohol delivery, making it convenient and accessible for customers nationwide.
324
Guest Views
0.006
Cost Per Impression
0.83
Click Through Rate
56
Hotel Listings
The Objective
Revolutionizing Beverage Convenience for Hotel Guests
The Solution
Effortless Drink Delivery at Your Fingertips
Metaguest partnered with Minibar Delivery to feature their service on the digital concierge platform, accessible via QR codes placed in hotel common areas and guest rooms. To increase visibility and engagement, Metaguest showcased three separate listings for Minibar Delivery side by side, each with its own unique design and corresponding photos to highlight the variety in their service offerings. The digital concierge emphasized Minibar’s extensive product range, rapid delivery times, and user-friendly ordering process. Guests could easily access information about the service, browse the selection, and place orders directly through the platform, ensuring a hassle-free and enjoyable experience.
The Results
Revolutionizing On-Demand Beverage Service
- The collaboration between Minibar Delivery and Metaguest enhanced visibility and usage of Minibar’s alcohol delivery service among hotel guests.
- Heightened guest engagement: The digital concierge drove increased interest in Minibar’s convenient delivery service, allowing guests to explore a wide variety of drinks from wine to spirits.
- Increased orders and usage: By showcasing the ease of ordering through Metaguest, guests quickly placed orders for rapid delivery, enjoying their favorite beverages without leaving their rooms.
- Positive feedback from guests: Guests appreciated the convenience and speed of Minibar’s service, allowing them to enjoy quality drinks delivered directly to their hotel with minimal effort.
324
Guest Views
0.006
Cost Per Impression
0.83
Click Through Rate