Going aimed to increase user engagement and flight bookings among hotel guests across the United States. By tapping into the travel needs of hotel guests, Going sought to provide a seamless and cost-effective solution for booking flights. The goal was to leverage Metaguest’s digital concierge service to enhance visibility, drive more bookings, and simplify the flight search process for hotel guests.
Going is a travel app that helps users find affordable flight deals. Founded in 2015 by Scott Keyes, it began as a simple service for alerting travelers to discounted airfares and has since evolved into a popular platform for budget-conscious travelers. Going offers personalized flight deal alerts for both domestic and international routes, with a premium membership for exclusive, early-access deals. With an intuitive interface and travel tips, Going simplifies flight searches, making it easier for users to book budget-friendly trips with confidence.
67
Guest Views
0.05
Cost Per Impression
1.20
Click Through Rate
50
Hotel Listings
The Objective
Transforming Travel for Hotel Guests
The Solution
Elevating Travel Convenience for Hotel Guests with Exclusive Features
Going partnered with Metaguest to integrate a seamless flight booking experience into the digital concierge platform, specifically catering to hotel guests across the U.S. The platform highlighted Going’s unique benefits, including budget-friendly flights and exclusive deals, while offering direct access to special features through buttons like “Premium Memberships” and “Going with Points.” These features allowed hotel guests to maximize their travel experience by unlocking exclusive deals and utilizing points, adding value and making traveling even more rewarding.
The Results
Simplifying Travel Booking for Hotel Guests
- The collaboration between Going and Metaguest boosted engagement and flight bookings among hotel guests seeking affordable travel options.
- Increased guest interaction: The integration of Going’s flight deal alerts on Metaguest’s platform encouraged hotel guests to explore cost-effective flight options, driving more interactions with the service.
- More bookings and savings: Guests were able to access real-time flight deals and exclusive discounts, leading to increased flight bookings and significant savings.
- Streamlined travel experience: The easy-to-navigate platform and intuitive features allowed guests to effortlessly book flights, simplifying their travel planning and enhancing their overall hotel experience.
67
Guest Views
0.05
Cost Per Impression
1.20
Click Through Rate