The House of Cannabis aimed to increase foot traffic and engagement among hotel guests in New York City. By offering an immersive experience that celebrates cannabis culture through relaxation, education, and entertainment, they sought to attract both enthusiasts and newcomers. Leveraging the Metaguest platform, THC aimed to promote their unique blend of museum exhibits, social lounges, and special events, making it an ideal destination for travelers looking to enrich their stay. This initiative not only enhances visibility but also positions The House of Cannabis as a cultural hub, fostering connections and unforgettable experiences for all visitors.
The House of Cannabis (THC NYC) in SoHo is a multi-level cultural hub celebrating cannabis through immersive experiences. Housed in a five-story landmark, THC NYC offers ten exhibits exploring cannabis’s impact on music, art, and reform. Open on weekends for full access, visitors can also enjoy The Green Room Lounge for work and networking on select weekdays. The ground level features a community space, a glass shop, and seeds by Royal Queen Seeds.
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Guest Views
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Cost Per Impression
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Click Through Rate
21
Hotel Listings
The Objective
Cultivating Community Engagement and Elevating Experiences
The Solution
Experience the Art and Culture of Cannabis
Metaguest partnered with The House of Cannabis to enhance the cultural experience for hotel guests in SoHo, New York City. Through the digital concierge, guests discovered THC NYC’s multi-level hub celebrating cannabis culture. A captivating photo in the listing offers a glimpse of the engaging experiences awaiting visitors. Tapping on the listing instantly leads guests to their website, providing easy access to details about exhibits and events. THC NYC aims to attract both cannabis enthusiasts and newcomers alike, positioning itself as a must-visit cultural destination during their stay.
The Results
Celebrating Cannabis Culture in SoHo
- The partnership between The House of Cannabis and Metaguest increased visibility and attracted hotel guests to experience cannabis culture in an immersive setting.
- Heightened guest engagement: The digital concierge showcased THC NYC’s unique exhibits and experiences, inviting guests to explore cannabis’s impact on art, music, and reform.
- Increased foot traffic and online purchases: Guests were drawn to the cultural hub, resulting in a rise in visits and online purchases from THC’s glass shop and other offerings.
- Positive feedback from guests: Visitors appreciated the engaging atmosphere and educational opportunities, making THC NYC a must-visit destination during their stay.
102
Guest Views
0.07
Cost Per Impression
1.40
Click Through Rate