Dazed aimed to increase visibility and attendance among hotel guests in Union Square, NYC, by positioning itself as a vibrant cultural hub that explores the connections between cannabis, music, art, fashion, and food. By leveraging the Metaguest platform, Dazed sought to attract tourists interested in the diverse and evolving cannabis scene, offering a unique space for engagement and appreciation of cannabis culture. The goal was to enhance the guest experience by providing an inclusive environment where visitors could connect with like-minded individuals, participate in community events, and discover the multifaceted role of cannabis in contemporary society.
Dazed is a cultural hub that explores the intersections of cannabis with music, art, fashion, and food, reflecting both the history and ongoing evolution of cannabis culture. With locations in Holyoke, MA, and Union Square, NYC, Dazed serves as a gathering place that highlights the role of cannabis in connecting diverse communities, offering a space where people can engage with and appreciate the multifaceted world of cannabis.
215
Guest Views
0.02
Cost Per Impression
0.98
Click Through Rate
30
Hotel Listings
The Objective
Celebrating Cannabis Culture and Engaging Communities
The Solution
Explore the Vibrant World of Cannabis Culture
Metaguest partnered with Dazed to provide hotel guests with an engaging cultural experience in Union Square, NYC. Through the digital concierge, guests discovered Dazed’s vibrant hub that celebrates cannabis culture. The platform’s listing conveniently directs guests to explore Dazed’s offerings, making it easy for them to arrange delivery to their hotel. Dazed aims to attract tourists interested in the evolving cannabis scene by fostering a welcoming environment for connection and community engagement. This initiative enriches the guest experience, encouraging visitors to appreciate the multifaceted world of cannabis during their stay.
The Results
Exploring the Intersections of Cannabis Culture
- The partnership between Dazed and Metaguest enhanced visibility and attracted hotel guests to experience the vibrant cannabis culture in Union Square, NYC.
- Heightened guest engagement: The digital concierge highlighted Dazed’s unique offerings, inviting guests to explore the connections between cannabis, music, art, fashion, and food.
- Increased visibility and attendance: The initiative led to a notable rise in foot traffic from hotel guests, as well as online orders for delivery to their accommodations.
- Positive feedback from guests: Visitors enjoyed the inclusive atmosphere and community events, making Dazed a must-visit destination for exploring contemporary cannabis culture.
215
Guest Views
0.02
Cost Per Impression
.98
Click Through Rate