Pink Taco aimed to increase foot traffic and dining reservations among hotel guests in Miami & New York City. With a competitive restaurant scene and a diverse array of dining options available, Pink Taco sought to stand out by offering a unique and engaging dining experience directly to potential customers staying in nearby hotels. The goal was to leverage Metaguest’s digital concierge service to drive more awareness, reservations, and customer engagement.
Pink Taco was founded in 1999 by Harry Morton in Las Vegas, NV, opening its first location within Hard Rock Hotel & Cafe. Inspired by the vibrant street food culture of Mexico, Harry envisioned creating a restaurant that offered a unique dining experience. Pink Taco quickly gained popularity, attracting locals, celebrities, and tourists alike with its inviting ambiance, lively music, and delectable Mexican fare. The restaurant prides itself on a casual, fun-loving atmosphere that mirrors the vibrant energy of Mexican street markets.
58
Guest Views
0.02
Cost Per Impression
1.02
Click Through Rate
20
Hotel Listings
The Objective
Amplifying Impact and Visibility
The Solution
Harnessing the Power of Guest Engagement
Metaguest partnered with Pink Taco to feature their restaurant on the digital concierge platform, accessible via QR codes placed in hotel common areas and guest rooms. The digital concierge highlighted Pink Taco’s unique dining experience, vibrant ambiance, and delectable menu offerings. Guests could easily access information about the restaurant, view the menu, make reservations, and discover special promotions directly through the platform.
The Results
Achieving Growth and Customer Satisfaction
- The partnership with Metaguest led to a significant increase in awareness and reservations for Pink Taco.
- Enhanced customer engagement, with a notable rise in inquiries and interactions through the digital concierge.
- Increased revenue from the hotel guest segment, contributing to overall business growth.
- Positive feedback from hotel guests who enjoyed the convenience of discovering and reserving a dining experience through the digital concierge.
58
Guest Views
0.02
Cost Per Impression
1.02
Click Through Rate