HeliNY aimed to increase awareness and bookings for their helicopter sightseeing tours among hotel guests in New York City. With a competitive market and numerous sightseeing options available, HeliNY sought to stand out by offering unique, thrilling experiences directly to potential customers staying in hotels. The goal was to leverage Metaguest’s digital concierge service to reach a larger audience, drive more bookings, and enhance customer engagement.
HeliNY is one of New York City’s most established, largest, and successful premier helicopter sightseeing tour companies. Operating since 1994, HeliNY boasts one of the largest fleets of Bell helicopters, highly skilled experienced pilots, and a dedicated staff. They provide thrilling and safe helicopter flight experiences, including custom charter services, specialized destination tours, medical logistics, organ transport, and bespoke commercial services. Operating from the Downtown Manhattan Heliport (NYC) and Linden Municipal Airport (Linden, NJ), HeliNY flies over 200 tours weekly, servicing more than 78,000 customers annually.
32
Guest Views
0.02
Cost Per Impression
1.02
Click Through Rate
32
Hotel Listings
The Objective
Amplifying Impact and Visibility
The Solution
Harnessing the Power of Guest Engagement
Metaguest partnered with HeliNY to feature their helicopter sightseeing tours on the digital concierge platform accessible via QR codes placed in hotel common areas and guest rooms. The digital concierge recommended HeliNY’s tours as a top attraction, showcasing their unique offerings, competitive prices, and unparalleled views of New York City. Guests could easily access information about the tours, view available time slots, and book directly through the platform.
The Results
Achieving Growth and Customer Satisfaction
32
Guest Views
0.02
Cost Per Impression
1.02
Click Through Rate