CONBODY aimed to increase class participation and engagement among hotel guests in New York City. By providing a unique, prison-style fitness program led by formerly incarcerated trainers, CONBODY sought to attract travelers looking for an impactful workout experience. Utilizing the Metaguest platform, CONBODY aimed to highlight their diverse class offerings—available in-person and online—while promoting their mission of social change and community support. This initiative not only enhances visibility but also positions CONBODY as a transformative space where guests can contribute to a meaningful cause while achieving their fitness goals.
CONBODY is a prison-style fitness program created by Coss Marte, who developed bodyweight exercises while incarcerated, losing 70 pounds. Led by formerly incarcerated trainers, CONBODY offers in-person, live-stream, and on-demand classes for all fitness levels in a supportive, judgment-free space. More than a workout, CONBODY advocates for social change by fostering community support and creating opportunities for returning citizens, especially those from marginalized backgrounds.
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Hotel Listings
The Objective
Empowering Transformation and Expanding Reach
The Solution
A Platform for Purpose-Driven Fitness
Metaguest partnered with CONBODY to feature their transformative, prison-style fitness classes to New York hotel guests. Through the digital concierge, travelers could easily access CONBODY’s inspiring story, class schedules, and booking options, with descriptions highlighting the unique impact of training sessions led by formerly incarcerated instructors. By featuring CONBODY’s mission of social change and community empowerment, the platform connected guests to a fitness experience that went beyond the ordinary—empowering them to support a meaningful cause while engaging in a challenging workout.
The Results
Experience Purpose-Driven Fitness with CONBODY
- CONBODY teamed up with Metaguest to enhance class visibility and attract New York hotel guests seeking a unique and impactful fitness experience.
- Transformative workouts with a mission: CONBODY’s prison-style fitness classes, led by formerly incarcerated trainers, offered hotel guests a challenging yet supportive workout environment. By showcasing these bodyweight-based workouts, CONBODY aimed to attract travelers interested in contributing to social change while reaching their fitness goals.
- Easy access to in-person and online classes: Through Metaguest, guests could conveniently explore class options—available both in-person and via live-stream or on-demand—making it easy for them to participate in CONBODY’s mission-driven fitness experience.
- Promoting social change through fitness: The platform spotlighted CONBODY’s mission to create opportunities for returning citizens, empowering guests to support a cause that advocates for community inclusion and transformation during their New York visit.
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Cost Per Impression
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