BetterSleep aimed to increase app downloads and engagement among hotel guests, particularly those looking for solutions to improve their sleep quality during travel. Recognizing that sleep quality can significantly impact a guest’s overall travel experience, BetterSleep sought to offer their comprehensive sleep improvement tools to travelers. The goal was to leverage Metaguest’s digital concierge service to enhance visibility, drive more downloads, and promote the benefits of using BetterSleep for a restful night.
BetterDays Co. is a wellness brand that offers all-natural, gluten-free, and vegan-friendly powdered supplements designed to enhance health and vitality. Founded by Lisa Allen, their products support various aspects of wellness, including energy, hormonal balance, and sleep quality. Key offerings include BetterGreens for daily nutrition, BetterHormones for hormonal support, and BetterSleep to improve sleep. The brand focuses on creating clean, easy-to-consume products to seamlessly fit into daily routines.
67
Guest Views
0.09
Cost Per Impression
.97
Click Through Rate
5
Hotel Listings
The Objective
Enhancing Rest and Well-being for Hotel Guests
The Solution
Elevating the Travel Experience with Hotel Integration
BetterSleep aimed to increase app downloads and engagement among hotel guests, particularly those looking for solutions to improve their sleep quality during travel. Recognizing that sleep quality can significantly impact a guest’s overall travel experience, BetterSleep sought to offer their comprehensive sleep improvement tools to travelers. The goal was to leverage Metaguest’s digital concierge service to enhance visibility, drive more downloads, and promote the benefits of using BetterSleep for a restful night.
The Results
Achieving Restful Nights and Increased Engagement
- The partnership with Metaguest led to a significant increase in app downloads and user engagement for BetterSleep.
- Enhanced customer engagement, with a notable rise in interactions and feedback through the digital concierge.
- Increased user retention, as guests continued to use the app even after their stay.
- Positive feedback from hotel guests who enjoyed the convenience and effectiveness of using BetterSleep to enhance their sleep quality.
254
Guest Views
0.07
Cost Per Impression
.92
Click Through Rate