The Art of the Brick aimed to boost awareness and attendance among hotel guests in the area by offering an immersive and creative LEGO® art experience. With large-scale sculptures and interactive displays inviting visitors to unleash their creativity, this exhibition sought to captivate families and art enthusiasts looking for unique activities during their stay. By leveraging the Metaguest platform, the exhibition aimed to enhance visibility and facilitate easy access to this one-of-a-kind attraction, ensuring every guest leaves inspired and delighted by the playful intersection of art and creativity.
The Art of the Brick is a renowned LEGO® art exhibition by Nathan Sawaya, featuring large-scale sculptures and installations crafted entirely from LEGO bricks. This family-friendly exhibition offers interactive displays for visitors to create their own LEGO art, alongside diverse works including life-sized sculptures and reimagined masterpieces. With educational elements on creativity and engineering, The Art of the Brick blends art and play to inspire all ages.
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Guest Views
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Cost Per Impression
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Click Through Rate
16
Hotel Listings
The Objective
Building Fun: Attracting Hotel Guests Through Interactive Art
The Solution
A Playful Art Adventure at Your Fingertips
Metaguest partnered with The Art of the Brick to spotlight this exclusive, limited-time LEGO® art exhibition during its Miami run, showcasing how the platform enhances visibility for one-time events and attracts tourists seeking memorable experiences. Through the digital concierge, hotel guests could easily access “Buy Tickets” and social media links, streamlining their journey to this globally celebrated attraction. By promoting unique cultural events like The Art of the Brick, Metaguest connects travelers with distinctive experiences, driving engagement and ensuring each visit becomes an inspiring highlight of their stay.
The Results
Inspiring Creativity Through LEGO® Art in Miami
- The partnership between The Art of the Brick and Metaguest enhanced visibility and drew hotel guests to experience a world-class LEGO® art exhibition in Miami.
- Increased guest engagement: The digital concierge introduced guests to interactive displays and large-scale LEGO® sculptures, making the exhibition a must-see for families and art lovers.
- Boosted attendance through easy access: With direct “Buy Tickets” and social media links, guests could effortlessly plan their visit, driving higher attendance for this exclusive, limited-time event.
- Positive feedback from guests: Visitors enjoyed the fusion of art and play, creating memorable, creative experiences that made The Art of the Brick a highlight of their Miami stay.
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Guest Views
0.01
Cost Per Impression
1.02
Click Through Rate