BetterSleep aimed to increase app downloads and engagement among hotel guests, particularly those looking for solutions to improve their sleep quality during travel. Recognizing that sleep quality can significantly impact a guest’s overall travel experience, BetterSleep sought to offer their comprehensive sleep improvement tools to travelers. The goal was to leverage Metaguest’s digital concierge service to enhance visibility, drive more downloads, and promote the benefits of using BetterSleep for a restful night.
BetterSleep is a leading app for sleep and relaxation, offering a wide array of tools to improve sleep quality and well-being. Developed by Ipnos, the app features over 300 sleep sounds, 250+ guided meditations, and 100+ sleep stories across various genres. Users can track and analyze sleep patterns with its built-in sleep tracker and recorder, gaining insights into their sleep needs. BetterSleep also offers custom sound mixes, bedtime reminders, and Apple HealthKit integration. Recognized as a top sleep app, BetterSleep provides a premium subscription for full access to its extensive features.
86
Guest Views
0.07
Cost Per Impression
.92
Click Through Rate
45
Hotel Listings
The Objective
Enhancing Rest and Well-being for Hotel Guests
The Solution
Integrating Sleep Wellness with Digital Concierge
Metaguest partnered with BetterSleep to feature their app on the digital concierge platform, accessible via QR codes placed in hotel common areas and guest rooms. The digital concierge highlighted BetterSleep’s unique features, including soothing sounds, guided meditations, and sleep stories. Guests could easily access information about the app, download it, and start using it to improve their sleep quality, ensuring a restful and rejuvenating stay.
The Results
Elevating Hotel Guest Rest and Relaxation
- The partnership between BetterSleep and Metaguest enhanced app visibility and usage among hotel guests seeking improved sleep quality.
- Increased guest engagement: Guests discovered BetterSleep’s sleep tools through Metaguest’s platform, leading to heightened interest in sleep and relaxation aids while traveling.
- Boost in app downloads and usage: By highlighting BetterSleep’s soothing sounds, meditations, and stories, more hotel guests downloaded and utilized the app, enhancing their sleep experience on the road.
- Improved guest wellness: Easy app access through the concierge platform allowed guests to enjoy guided relaxation, custom sound mixes, and sleep tracking for a more restful and rejuvenating stay.
86
Guest Views
0.07
Cost Per Impression
.92
Click Through Rate