The Travel Agency, a BIPOC- and woman-founded cannabis dispensary, aimed to increase awareness and drive traffic to its New York City locations among visitors. With a focus on supporting diverse communities and providing premium, locally-grown cannabis, the goal was to leverage Metaguest’s digital concierge platform to promote their curated selection of products and educational experiences. By highlighting the dispensary’s commitment to social impact and inclusivity, The Travel Agency sought to attract tourists who value supporting ethical businesses while enjoying high-quality cannabis products in a welcoming, community-oriented environment.
The Travel Agency is a BIPOC- and woman-founded cannabis dispensary that launched in New York City in 2023. Known for its commitment to social impact, the company supports diverse communities by partnering with BIPOC, women, and LGBTQIA-owned brands, and hiring individuals with diverse backgrounds, including formerly incarcerated individuals. With locations in Union Square, Downtown Brooklyn, and Fifth Avenue, The Travel Agency offers a curated selection of premium, New York-grown cannabis products, alongside personalized customer service and educational experiences.
271
Guest Views
0.02
Cost Per Impression
.97
Click Through Rate
40
Hotel Listings
The Objective
Promoting Inclusivity and Unique Cannabis Experiences for Travelers
The Solution
Showcasing Ethical Cannabis with Easy Access and Convenience
Metaguest partnered with The Travel Agency to feature their BIPOC- and woman-founded cannabis dispensary on the digital concierge platform. The listing was designed with a minimalistic approach, using clean visuals and concise text to spark interest and encourage clicks. The streamlined design helped increase engagement by attracting users with a visually appealing and easy-to-navigate format. The “Order Cannabis Delivery” button was prominently placed, allowing travelers to conveniently browse and order products directly to their accommodations, offering a seamless shopping experience during their stay.
The Results
Showcasing Ethical Cannabis Experiences
- The partnership between The Travel Agency and Metaguest boosted awareness and engagement with the dispensary’s unique cannabis offerings among hotel guests.
- Increased guest engagement: The digital concierge attracted hotel guests to explore The Travel Agency’s curated cannabis products and educational experiences.
- Higher traffic and purchases: Guests easily accessed the “Order Cannabis Delivery” feature, resulting in more orders and a seamless shopping experience delivered directly to their accommodations.
- Positive feedback from guests: Guests appreciated the ethical focus and social impact of The Travel Agency, enjoying both high-quality products and a commitment to inclusivity and diversity.
271
Guest Views
0.02
Cost Per Impression
.97
Click Through Rate